Marketing Does Not Fix a Bad Business

Welcome to the first email in my “From the Desk of Nery Junior” series. You’re receiving this email because we’ve either done business with each other or have been around the same business and entrepreneurial circles.

The point of this email is to break away from the formal newsletters 7efex sends out and get to my more spontaneous and down-to-earth thoughts regarding business, marketing, and entrepreneurship in general. I hope you stick around and if you ever have any questions just email them my way!

Today I want to talk about how Marketing Does Not Fix a Bad Business. I know, this could be kind of a blunt and very direct statement, but that’s the point of this series.

You see, my team and I have been in the marketing game for about 15 years now, and have been able to analyze many tactics, theories, and techniques in regard to marketing. However, the one thing that always stood out to me was this; we could bring you all the traffic through marketing, but if you don’t have the right business, product, customer service, or customer experience to back it up, then our marketing efforts become meaningless.

We’ve dealt with a number of different types of businesses like restaurants, bars, real estate agents and brokerages, schools, venture capitalists, solar companies, and many more. The main thing I’ve seen is that the ones that really capitalized on their marketing efforts are the ones with a winning product, a strong team, and strong standard operating procedures (SOPs).

The ones that didn’t capitalize or have had a short-term marketing relationship, were the ones without these things in place. Why? Because in my honest opinion, marketing and advertising work for those that are consistent, persistent, and allow themselves to pivot with the changing times. However, usually, the marketing efforts end when the potential customer reaches the business’ sales team or staff.

So, my best advice to you is to get your house in order. Is your product something that people are really asking for? Is there a demand for your product or service in the marketplace? How is your staff dealing with the leads coming in? Are they actual closers? How is the customer journey once you receive the lead? If your house is in order, your marketing efforts will follow. Those are my thoughts to start this week.