10 Digital Marketing Tools
Whether you’re taking care of the marketing for your business yourself, have a marketing team on staff, or have hired a digital marketing agency like us, it’s important to have the right tools in hand. Just like a builder relies on his tools to get the job done, so does the seasoned digital marketer. Which tools should you use, however?
In this post, we list some of our top 10 digital marketing tools for small businesses. From project management to video production, check out our list down below!
First up on our top 10 Digital Marketing Tools list is MailChimp. So, what is MailChimp? MailChimp is a marketing automation platform and email marketing service. You can track the traffic from your campaigns and ultimately, it’s a good option for engaging with your current or new audience.
Hootsuite and similar software became lifesavers when they first came out, and continue to be so. It allows you to post to and monitor multiple social media streams in one place! And with the number of social media platforms that exist, this is a game-changer and time saver!
According to their website, Asana is a web and mobile application designed to help teams organize, track, and manage their work. Gone are the days of having to keep track of projects in an excel sheet, Asana allows you to view projects, assign roles to different team members, and ultimately, keep each other accountable!
If you’re looking to combine inbound marketing, sales, and customer service all in one place, then HubSpot is your best bet. HubSpot helps companies to attract visitors, convert leads, and close customers. It does this by bringing together a variety of functionalities and allowing marketing and sales departments to manage all their activities in one place.
Yoast SEO is a search engine optimization (SEO) plug-in for WordPress. With more than five million active installations, it is considered one of the best SEO plug-ins in the game. Yoast allows you to optimize your WordPress website to generate better SEO for your site and business.
One of the ways that SEO works is by making sure your website is optimized with the appropriate keywords that your audience is searching for. One of the ways we search what people are searching is by using Ubersuggest. Ubersuggest allows you to search a keyword or phrase, and shows you data on its related keywords, cost per click, trends, volume, and so much more!
7. Adobe Photoshop
Arguably one of the most powerful graphic design tools out there, Photoshop is one of the most popular of the Adobe programs. Photoshop allows you to design anything from a social media post to an email campaign graphic and so much more. There is a learning curve involved, but for those willing to learn, it is time well spent.
8. Adobe Premiere Pro
Another of the great programs inside the Adobe Suite is Premiere Pro. Premiere is a powerful video editing tool that allows you to create a quick video to full movie production. You could also take Premiere on the go with its easy-to-use mobile application, Adobe Premiere Rush. Some learning is required, so strap on your learning shoes and look up some tutorials!
9. Google Drive
Looking for a great place to store all of those files? Google Drive is one of our favorite folder-sharing tools! Google Drive allows you to store your files and easily share them with your team members anywhere across the world. No need to physically plug in a hard drive, just save, go, and feel free to pick up your project across town!
10. Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. When connected to your website, Analytics is a great way to keep track of all kinds of data. You could see how many hits your website is getting, where they’re coming from, how long they’re staying, which are the most popular pages on your site, and so much more!
And there you have it…
Our top ten favorite digital marketing tools for small businesses! We believe that small businesses today need to create a strong digital marketing strategy that incorporates social media marketing, SEO, email marketing, and consistent content that truly speaks to your audience, and having the right tools could help a lot in that regard!
Will you add any of these tools to your digital marketing plan? Are you already using some of them? Do you need help implementing any of them? Let us know!
Good Luck & Good Marketing!
“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.”
– Dharmesh Shah, CTO & Co-Founder, HubSpot
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