by | Dec 27, 2019 | Newsletter

SEO vs. Sem

Search Engine Optimization or Search Engine Marketing? What is the difference and what you need to know for your business to thrive in the internet jungle!

There are around 1.2 billion websites online and this amount literally grows every second. People very rarely go past the first page of search engine results. So businesses looking to get noticed must take action to improve their site rankings or they’ll be lost in the shuffle.


On-site SEO works by implementing rules to your site or site to make them search-engine-friendly. 

Off-site SEO increases the trust level of your site in the eyes of search engines. It does so by gaining recognition and attention from other respectable sites.

Common off-site Search Engine Optimization techniques include:

• Quality backlinks (inbound links)

• Keywords used in link anchor text

• Increased traffic from social media sharing

• Recognition from social bookmarking sites (Reddit, Stumbleupon, Digg)

If your organization is targeted to a certain geographical area, you might also gain from neighborhood search engine optimization plans to further increase your internet traffic. This might include local directory listings, testimonials on social media, Google and Yelp, and a listing on Google’s My Business page.


The benefit of SEM vs SEO is that the business owner has complete control over the keywords used, sites that are targeted, and the overall budget.

Google Adwords is the most famous of the bunch. Bing Ads and Yahoo Search Ads also provide PPC advertising options, but it is all about Adwords.

Employing this strategy, companies purchase a place at the top of a search engine results page (SERP) over the organic search results. This is also known as”above the fold” advertising.

Google also variables in a formula based on the number of clicks received.

Surprisingly, the top two spaces are not the most enviable. The third through fifth positions are much less costly and equally as precious.

PPC strategy involves creating clear advertisements and bidding on top keywords. The five key components of a successful PCP strategy are:

Creating targeted campaigns with a Particular audience in mind

Using keywords to create advertisements groups

Writing ad copy that is relevant and naturally includes the selected keywords

Committing to a budget for advertisements

Monitoring your results (click-through Prices, impressions, and average price per click)

On the internet, people are generally looking for the answer to a query or an answer to some problem. When relevant ads show up at the peak of the search page, users are more inclined to click them, and those clicks are more likely to convert. This is only one of the advantages of SEM vs SEO.

Additional SEM Advertising

Another system involves buying banner ads or other advertisements to be put on related authoritative websites. These ads are often sold based on a monthly fee or cost per opinion.

This sort of advertising significantly increases traffic to your website. There’s a debate, however, regarding whether it improves conversion prices.

Which one do you choose?

Selecting Between SEM vs. SEO

When choosing how to guide your advertising plan, you must consider your desired end goal. Both SEM and SEO methods want to increase click-through prices and conversions. The exceptional characteristics of SEM vs. SEO makes everyone more or less powerful for certain business forms.

If you decide to initiate a campaign using SEM vs. SEO, you should make sure your website is optimized. Your website should incorporate quality articles before buying PPC advertising. Individuals who are attracted to your website through paid advertising will quickly proceed if they land on a poor-quality site without relevant information.

“The best marketing doesn’t feel like marketing.”

– Tom Fishburne

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